Click the above picture to browse in multiple languages

Professor Li Hua, founder of the China Institute of Innovation in Cambridge, UK  、UN New Media《UNNGO 久安电视 WPTV》Cloud platform "Innovation Forum"  The Director General Li Hua Professor

Contact Professor Li Hua:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: 0044 789 174 0520
WeChat ID: L1974425
UK address:
Camot Academy Cambridge
Cowley Road
US address:
United Nations NGO Peaceever TV
United Nations Headquarters
New York, NY 10017
USA Phone: 212-574-4593

Professor Richard Li-Hua, PhD, is currently President of CAMOT Academy Cambridge, UK. He is a renowned strategy scholar and the Founder of China Embracing Innovation theory, who is well-known globally for his research on China’s innovation and innovation strategy.

He is Distinguished Visiting Professor of Strategic Management & Leadership, Penn State University, USA, Windsor University, Canada, Henley Business School, Reading University, UK and Sun Yatsun University, China. He was Visiting Scholar at Judge Business School, Cambridge University, UK and is Strategic Advisor at Research Center of Technology Innovation, Tsinghua University, China. He is also the Chairman of China Association for Management of Technology (CAMOT) founded in 2006 at Tsinghua University.

He is a transformational leader with resilience who managed SIAS International University, an Sino-American university in China and managed New Beacon Campus, a large and comprehensive campus in the UK with a strong leadership (2014-2020). He has a passion and strong commitment for global higher education with well-established leadership experiences in both public and private sectors of the global higher education in the UK, US and China.

  Henry Business School, University of Reading

    University of Pennsylvania

        University of Windsor, Canada


        Sun Yat-sen University, China

Theory of China Embracing Innovation

It has been established by Professor Richard Li-Hua from a global perspective, a historical and philosophical angle and a strategic management perspective, based upon his 30 years of academic research on China’s technology strategy and innovation strategy, China’s competitiveness and sustainability, which resolves the paradox of China's economy with sustained, high-speed and stable development, to analyzing the root of China's social, political, economic and environmental sustainable development, and explaining the path of China's peaceful rise and the model of China’s innovation. He has published the book China Embracing Innovation Leads to the Future and over 30 papers on China Embracing Innovation theory (Chinese version) in Outlook China.

He has previously published over 100 academic papers in leading international journals and conference proceedings and 6 books in English and 3 books in Chinese, including Technology and Knowledge Transfer in China, Competitiveness of Chinese Firms: West Meets East, and China Embracing Innovation Leads to the Future.

China Embracing Innovation Conference (CEIC)

The annual conference on CEIC during the Bournemouth Air Festival every year has been built with the terminology coined by Richard in his book published in 2017, which attracts global attention with wide media coverage. Derek Borthwick, who is Mayor of Bournemouth said, “Richard has been instrumental in bringing China Embracing Innovation Conference to Bournemouth. [] It is vital that we continue to build upon this exciting opportunity, strengthening our friendship agreements and in turn bringing new opportunities to business in Bournemouth” in his welcome speech on the China Embracing Innovation Conference on 29th August, 2018, Bournemouth.

In his opening remarks of China Embracing Innovation Conference at New Beacon Campus on the 18th October, 2019, Stafford MP Jeremy Lefroy expressed that the essence of Richard’s embracing innovation theory – “seeking common ground while maintaining difference”, and “heading with the times” have great significance today, which should be promoted at the Parliament in Westminster.


  Lookout Weekly is a publication by Professor Li Hua, Dean of the China Innovation Research Institute in Cambridge, UK

His Vision on West Meets East

He has devoted huge efforts in achieving his vision of West Meets East, which has allowed him to develop a creed for business & management education from West Leads East to West Meets East. He has been instrumental in transforming such a firm vision into reality with passionate and relentless insistence on (1) West Meets East-the integration and development of West-East management practice, theories and philosophies and (2) the integration of world class research with teaching and learning in GHE and (3) the narrowing the gap between what is delivered in university and what is needed in society in liberal arts education.

With his over 30 years of leadership experiences in global higher education and international business between East and West, he has insightful observations and interpretation about what happened in the last 40 years between West and East, notably China, UK and US, as well as how a university/firm can be well positioned in the 21st century. He has been an advocate of life-long learning and liberal arts education and passionately striving for creating inspiring, innovative and entrepreneurial campus that he referred as three “invisible campuses”. The forums between President/Students, President/Professors/Doctors, and President/Alumni that he launched in SIAS in 2014 has pioneered the education reform in global higher education and narrowed the gap between what are delivered in universities and what are needed in society.